Our longstanding tradition of placing cancer prevention education ads in The St. Louis American newspaper continued in 2015. Through this outreach platform, PECaD is able to impact nearly 254,000 readers throughout the St. Louis Metro Area each week.
The latest 10-month campaign featured people involved with PECaD (academic faculty, staff and community members) sharing stories of their work or experience with cancer. These relatable and personal stories tied back to one of the key cancer prevention messages that PECaD wanted to share to the newspaper readership.
Currently, each ads run twice per month, once in the general news section and once in the Health Matters section.
In March 2015, all of the ads from this campaign ran together in a special 8-page insert. The insert included information about PECaD’s mission and the 8ight Ways to Prevent Cancer.
PCCP Member and prostate cancer survivor, Raymond Marbury, has the first outdoor billboard in East St. Louis, IL that represents PECaD.
More recently, PECaD has expanded our media campaign efforts to span across to East St. Louis, IL. We have developed relationships with the East St. Louis Monitor and Belleville News Democrat Newspapers. Through these media outlets we are able to circulate the 8 Ways to Prevent Cancer campaign in hopes of broadening our community impact with over 43,099 newspaper copies and 187,500 website views in a two-month run time. Not only has PECaD secured advertorials in the aforementioned newspapers, PECaD has also added outdoor billboards in major traffic areas in East St. Louis, Ill. Moving forward in 2016, we plan to add new faces to our campaign to provide familiar faces that East St. Louis, Ill., community members will recognize!